Without constant flexibility and innovation nothing good awaits businesses of today. The need for creativity in companies has not been more dire than now. How to approach all these is explained by Lorenzo Marini, who is not only the executive and creative director of the Milan-based Lorenzo Marini Group, but also a painter and an author.

TIMECODES
0:00:00 FMI Intro: #Lorenzo Marini
0:03:18 Running business & Art
0:08:43 Challenges w/ Creativity in Company
0:10:55 Sell Products w/ Emotions
0:13:45 Building a Brand & Question 'Why'
0:16:25 How to Overtake Competitors
0:20:19 Nurturing Relationships w/ Brands
0:22:35 Practical Needs of Business vs Creativity
0:25:20 Successful Digital Marketing Strategies
0:28:43 Artificial Intelligence Future in Ads
0:31:57 Fake Sustainability & Brands
0:34:20 Lorenzo’s Creativity vs Everyday Business
0:40:52 Future of Creative & Branding Industry

BIO
Lorenzo Marini is the CEO and creative director of Lorenzo Marini Group, one of the leading creative agencies internationally. Besides having worked with the biggest advertising agencies and top companies in the world, Lorenzo is also an artist and an author. In his career as an art director, he has received over 500 awards in Italy and internationally, including the Lion d’Or at the Cannes International Advertising Festival.

INTERVIEW
This is the 'Finance Manager Interview #018 – Lorenzo Marini’ interview, which was recorded on September 12, 2023. The printed version of this interview was published in 'Finance Manager', the leading business weekly magazine in Slovenia
https://www.finance.si/manager/%28int...

LINKS
Lorenzo Marini, interviewee:
  / lorenzo-marini-40837272  
https://lorenzomariniarte.com/en/
Bostjan Usenik, interviewer & producer of the channel:   / bostjanusenik  
Photo courtesy: Giulia Virgara