Published On Mar 19, 2024
Attentive is today announcing the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro. Tailor made for marketers, these solutions are reshaping the future of SMS and email with hyper-personalized interactions for the consumer. We speak to Nakul Narayan, Chief Product Officer at Attentive, to discuss all things AI and how it can now help deliver personalised communications.
Stand out stats:
● 120% more clicks compared to generic messages
● 117% more purchases
● 20x ROI in performance lift when using AI for cart abandonment journeys
00:00 Introducing Nakul Narayan, Chief Product Officer at Attentive
01:11 What problem do Attentive's new AI Journeys and AI Pro solve?
03:41 Consumers are blind messaging due to volumes – how does personalisation combat this?
04:46 What are the early results from brands using AI Journeys and AI Pro?
10:54 How understanding consumer behaviour powers personalised communications
12:28 What are Attentive doing differently that drives sales?
15:15 How AI understands consumers behaviour to drive sales
17:15 Nakul's predictions for the future AI developments
Links:
Attentive https://www.attentive.com/
Nakul Narayan / nakul-narayan-50618659