Recent tales of Reddit content outraninking original content seems to belie Google’s stated intent of the Helpful Content Update showing smaller sites that demonstrate EEAT with real world experience and a singular point of view. While some are optimistic that new developments in Google AI will fix the results, the way that the algo works might doom it to a loop of brand mediocrity.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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