Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are stock photos a death knell? Are ads a deal breaker? Should contact information be on every page?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 150 Near Memo 01_YouTube