Granularity refers to the level of detail and analysis in decision-making, and understanding individual differences across consumers and markets is crucial in optimizing marketing strategies. However, there is a natural bias to focus on the most granular level, which can be counterproductive when making higher-level, strategic decisions.

In this video, Keen co-founders Greg Dolan and John Busbice discuss several important factors to consider when thinking about granularity in a decision-making framework, including:
➡️ Why the three Cs of cost, complexity, and conflict are important considerations when deciding on the appropriate level of granularity
➡️ How using Bayesian methods that incorporate data from multiple sources and prioritize information over raw data can drive better decisions and optimizations
➡️ How understanding the decision hierarchy in marketing can reduce complexity and emphasize focus on customer objectives

*** Get your FREE custom marketing spend ROI model HERE ➡️ https://keends.com/request-demo/ ***

---- Thanks for watching this video. Please share it with your colleagues and others who may find it valuable. We enjoy reading comments & answering questions so be sure to leave a comment and...

► Subscribe to Our Channel:    / @keends  

Want to understand how you can better spend your marketing budget throughout the year to see the most impact on revenue? Get a custom model today: ➡️ https://keends.com/request-demo/

🔴🔴 MUST WATCH VIDEOS 🔴🔴
📹 VIDEO: How marketers can succeed in a cookieless world    • Keen Takes: How Marketers Can Succeed...  
📹 VIDEO: Speed to insights with real-time models    • Keen Takes: Speed to Insights with Re...  
📹 VIDEO: Timing & budget tips in an unstable economy    • Timing and Budget Tips in an Unstable...  

Keen Decision Systems is on a mission to empower brand leaders with the data and clarity to make confident decisions on their marketing spend based on predictable ROI. Here are some ways you can engage with our team at Keen:
⚡️CUSTOM MODELS IN DAYS: Quickly learn from industry-specific data where to invest your marketing dollars without having to find and compile your company data. https://info.keends.com/predictively-...
⚡️PERSONALIZED MODELS & SCENARIOS: Integrate your historical data with over 40 years of data to get hyper-accurate models and adjustable scenarios that predict your marketing spend ROI down to the where, when, and how much. https://keends.com/request-demo/
⚡️INDUSTRY INSIGHTS & TRENDS: Get the latest on what's working and what's not in today's marketing landscape. https://keends.com/blog/
⚡️DOWNLOADABLE RESOURCES: Download marketing guides specific to your industry and see how other brand leaders are using Keen to increase their marketing-influenced revenue by over 25% https://keends.com/resources/

📱 Connect with Keen on Social Media:
LinkedIn:   / keen-strategy-llc  
Instagram:   / keendecisionsystems  
Twitter:   / keen_decisions  

QUESTION - Have a question about marketing mix, optimizing your marketing spend, or how to get real-time marketing insights? Let us know in the comments of this video or send us a message - [email protected]

Subscribe to Keen Decision Systems here:    / @keends