The comprehensive Google Analytics 4 event guide. Custom events, enhanced measurement events, event reporting, event parameters, custom dimensions, the event settings variable in Google Tag Manager. And more.

All explained in this comprehensive (almost) 1 hour events review.

*Timestamps*

00:00 GA4 Events Tutorial
01:01 What are Events and how do they work in the GA4 measurement model
03:35 How to access Event data in reports
05:28 How Event Parameters work
11:32 How to create a Custom Dimension
14:07 How to use the 4 Different Types of Events
14:44 Automatically Collected Events
16:16 Enhanced Measurement Events
21:50 Enhanced Measurement - create a site search report
25:20 Enhanced Measurement - create a file downloads report
30:17 Recommended Events and Custom Events
32:30 Custom Events - Create a contact form submission event
38:12 Custom Events in Google Tag Manager
42:18 How to add Event Parameters to Custom Events with Event Settings Variable (internal link click custom event)
46:13 Create a GA4 Events reporting dashboard in Looker Studio

Here's a link to the custom scroll tracking tutorial mentioned:
   • Scroll Depth Tracking in Google Tag M...  

Have questions or feedback? Please leave a comment.

More resources and links below.

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🔗 Links to 📹 VIDEO TUTORIALS:

========FUNDAMENTALS==========

📺 How to Set Up GA4 in with GTM (2024 update):    • Install Google Analytics with Google ...  

📺 GA4 Full Beginner's Tutorial:    • Google Analytics 4 Full Tutorial for ...  

📺 GA4 Events Guide (2024):    • Google Analytics 4 Events Tutorial: C...  

📺 Google Tag Manager Beginner's Tutorial with Install Guide:    • Google Tag Manager Beginner's Tutoria...  

📺 6 Simple Tips for Custom Reports:    • 6 Simple Tips For Building GA4 Custom...  

📺 Looker Studio Events Dashboard Tutorial:    • Looker Studio Dashboard Using Google ...  

📺 How to Install Microsoft Clarity with GTM:    • Microsoft Clarity for Complete Beginn...  


========CUSTOM EVENTS==========

📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:    • Button Click Tracking With GA4 and Go...   🔘

📺 How to TRACK POP UPS:    • How to Track Popups with Google Tag M...   🆙

📺 Use Element Visibility to Track EMAIL SIGNUPS:    • Google Tag Manager Element Visibility...  

📺 Track EMAIL LINK CLICKS:    • Track Email Link Clicks in Google Ana...  

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...   ⏲

📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...  🖯

📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager:    • Scroll Depth Tracking in Google Tag M...   🖯

📺 How to use TRIGGER GROUPS:    • Google Tag Manager Trigger Groups: Ho...  

📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio:    • Google Data Studio GA4 Report | How t...   📊📊📊

📺 Custom Events without GTM:    • Create GA4 Custom Events (Without Goo...  


🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site

✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga...

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...

✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga...

✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/go...

✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/go...

✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/mi...

✭And Some SEO! How to Edit robots.txt on Wordpress!
https://www.rootandbranchgroup.com/ed...

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Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...