You can often get more organic traffic by updating an existing piece of content rather than creating something from scratch. But you need to know what to change (and why).

Here are the 9 changes I made to an existing article that helped it climb to the first page of Google.

*Timestamps*

00:00 9 Parts of an SEO content refresh
01:10 1. Review the primary keyword and change SEO title and meta description if necessary
02:34 2. Update the primary image
03:18 3. Update the publication date
04:06 4. Shorten your introduction
04:40 5. Add a hyperlinked table of contents (here's how, if you don't know about anchor links:    • Creating Anchor Links (Jump Links) fo...  )
05:18 6. Remove bulky media files that are not adding value
06:06 7. Add a new section that is genuinely helpful
06:58 8. Update any outdated sections
07:56 9. Revise and update conclusion
09:38 Bonus Confirm improvements with scroll depth data from Microsoft Clarity (here's how to set it up:    • Microsoft Clarity for Complete Beginn...  )

For more SEO resources, see below: 📊📊📊

2 Simple Ways to Use Google Search Console to Improve SEO Results:    • 2 Simple Ways to Increase SEO Ranking...  

🔗 SEO Tutorial Part 1: SEO Basics - What Google Wants in SEO, The Impact of Domain Authority, and SEO Foundations:    • SEO Tutorial for Beginners: How to Do...  

🔗🔗 SEO Tutorial Part 2: How to Create Topic Clusters That Will Rank and Drive Traffic and How to Do On Page Optimization:    • Topic Clusters, Keywords, and Page Op...  

🔗🔗🔗 SEO Tutorial Part 3: How to Do SEO Reporting - 5 Actionable Reporting Actions With Google Search Console:    • SEO Reporting With Google Search Cons...  

*Some relevant SEO links for further reading*

Understanding and Measuring Branded vs. Non Branded Keywords in SEO: https://www.rootandbranchgroup.com/br...

Image Alt Tags and SEO: https://www.rootandbranchgroup.com/im...

SEO Considerations for Website Redesign: https://www.rootandbranchgroup.com/se...

How to Edit Your robots.txt File in Wordpress: https://www.rootandbranchgroup.com/ed...

How to Disavow Spammy Backlinks in Google Search Console: https://www.rootandbranchgroup.com/ho...

Great Free SEO Tools: https://www.rootandbranchgroup.com/th...

GA4 vs. UA: https://www.rootandbranchgroup.com/go...


Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

You can follow Root & Branch on LinkedIn:   / root-branch  

Or

Connect:   / zackduncan  
About Root & Branch: https://www.rootandbranchgroup.com/ab...
Why I'm a data driven weirdo:   / data-driven-weirdo  

Thanks for coming by!

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Digital Marketing and SEO can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30

Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...