5 leading digital health founders - from GoodRx, Headway, Incredible Health, Komodo, and Owkin - on how to build multi-sided networks in healthcare.

Multi-sided network businesses are connecting our fragmented and siloed healthcare system in fundamentally new ways. Founders are using this go-to-market strategy as a creative and efficient way of getting their technology innovation to their target customers — patients, providers, payors, pharma/biotechs, and/or pharmacies. However, it can be complex to execute.

Vineeta Agarwala and Jay Rughani spoke with digital health builders — from GoodRx, Headway, Incredible Health, Komodo Health, Owkin — who are meeting the challenge of setting up these complex but resilient business models.

0:00 Intro & Disclosures
9:50 Which side do you start with?
15:56 How do you win over your early users?
20:00 How do you price your initial product?
21:33 Which metrics should you focus on?
26:53 When should you activate the next side?
28:00 How do you find product-market fit (again)?
33:01 How do you balance customer priorities across each side?
34:08 How do you keep growing both sides?

For more on building digital health companies: https://a16z.com/digital-health-build...