Unpaid Growth Levers | Getting booked on podcasts
CXL CXL
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 Published On Jan 7, 2022

In 2020, Casey booked the Bonjoro CEO, CMO, and himself on nearly 200 podcasts. These podcasts became their company's central growth lever, pushing us to over 40,000 users.

In November 2020 alone, he booked 43 podcasts, many in the top 5% of all podcasts in the world. He did the bookings part-time, a few hours a week.

Most podcast booking agencies if you look online will charge $250-$500/podcast and book only up to 3-4 podcasts a month. Most of the agencies will not be able to get you on anything ranked in the top 5% of podcasts. So instead of $0 (what we spent, just my time), 200 podcasts would have run us $100,000.

In this lesson, Casey will show you exactly how I did it:

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