With nearly 750 million users and nearly 10 billion interactions each month, Linkedin is clearly one of the largest and most impactful social networks.

Unlike other social networks that have more of a personal focus, Linkedin is built to be a hub of business connectivity. People recruit on Linkedin. People pitch on Linkedin. People provide thought leadership on Linkedin.

In this lesson, Casey will delve into his own experience with Linkedin, how he got hundreds of thousands of views on his content in 2021, secured powerful partnerships, drove sign-ups and built an aligned connection list.

He is going to cover the standard stuff, how to write a great post and get connected with the right people.

But he will also try and give you some ideas around what to write and encourage you to see some less common value points from the Linkedin ecosystem.