The Reality of FMCG Trends | 🎙️Series C Podcast Ft. Shiv Shivakumar, Former Chairman & CEO PepsiCo.
Masters' Union Masters' Union
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 Published On Jun 4, 2023

Our next guest on the Series C podcast, Mr. Shiv Shivakumar, is the Operating Partner at Advent International, and the Former #chairman and CEO of @PepsiCo_

Drawing from his experience of working with over 60 renowned brands such as @hindustanunilever, @Nokia , PepsiCo, and the @adityabirlagroup; Mr. Shivakumar unpacks the world of FMCG companies for our students and espouses the virtue of learning from competitors.

Watch this video to learn about product differentiation, business #success and more from an FMCG #leader who has built the most formidable #products in the country!

To learn and engage with 200+ #unicorn Founders, Industry Leaders, and #entrepreneurs, apply to our UG & PG Programmes at Master's Union. We believe in learning #business by running business.

Chapters:
0:00- Introduction: The Evolution of FMCG Companies
2:06- The Origins of Branding and Distribution in FMCG
6:37- The Role of Technology in FMCG
10:21-The Rise of Small Companies and D2C Brands
12:25- Driving Innovation in Established Brands
15:28- Adapting to Future Business Models and Revenue Streams
17:26- The Shift in the Bollywood Movie Industry
19:27- Embracing Change and Staying Agile in the FMCG Sector
21:43- Corporate Approach for International Expansion
25:14- The Power of Ecosystems in Global Corporations
31:51- Identifying Opportunities: Health, Education, and Disrupting Value Chains
35:23- The Challenges of Indian Doctors
41:39- Career Transition for New Graduates

Explore our UG programme, applications closing on 12th July!
https://mastersunion.org/Ug-Programme

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#CEOinterview #Pepsico #Nokia #AdityaBirla #SeriesC #CXOsession #MBA #BSchool #podcast

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