Jason Fried is the founder + CEO of Basecamp, everyone’s favorite project management tool. Previously called 37signals, Basecamp was born in February of 2004. Today, over 10-years later, 15,000,000 people have worked on a project with Basecamp and every week, thousands of companies sign up to use Basecamp. Fried is also co-author of the book Rework, about new ways to conceptualize working and creating -- learning to do less and create more. He also writes Inc.'s Get Real column.

Interviewed by Derek Andersen, founder of Startup Grind.