Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.

ABOUT JASON FRIED

Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

RECORDED LIVE

BIF-3 Summit

TOTAL RUNNING TIME

22:59