The Metaverse. How do we define a term that up until now existed in science fiction books? Is it just hype? Or is it here to stay? One thing we can say with certainty is that it’s changing the web as we know it, making it a vast playground waiting to be explored through immersive storytelling and ground-breaking brand experiences.

What is the role of a Digital Designer in the emerging Metaverse space? How do we merge the digital with the experiential and how do we transfer it into web experiences? What are the keys to crafting immersive and interactive web experiences that play by the new ‘Metaverse’ rules?

With this new reality comes all new rules of engagement and all new opportunities to reimagine storytelling. Harness it’s power and inspire audiences like never before.

About speaker:
Sofia is a Creative Director at UNIT9, helping develop unparalleled concepts & future-proof Metaverse strategies at the group’s dedicated Metaverse Advisory Department | M.A.D.

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