Most of the time, ideas develop from the constant evaluation of experiences, thoughts, and feelings. But sometimes, a spark of insight breaks into our thoughts, causing fervor and wonder at the same time. So-called “aha moments” or “eureka” can generate the brilliant idea for a concept development, the theme of a digital project, or the answer to a problem-solving.

These insights are not just flashes coming from nowhere, but the result of the unconscious mind combining pieces of information gained from previous experiences and knowledge, and forming an association between them.

In this talk, Niccolò covers how to break down the barriers of the mind, using the knowledge of various visual arts to increase creativity in the digital industry by finding a common thread between accessibility, typography and animation to deliver websites driven by awareness, scalability and uniqueness.

About speaker:
Niccolò Miranda is a Freelance Creative Director, Interactive Designer and Developer based in Amsterdam, Netherlands. As a multidisciplinary freelancer, he pairs a broad range of creative leadership experience in UI/UX Design, Visual Strategy, Creative Development and Illustration with a deep research of the psychology behind design to create high-impact digital experiences with a juncture between a unique aesthetics and good technical performances.

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