70 years ago, Mark Smith embarked on a Jeep® 4x4 journey to see one of the most beautiful landscapes in the world — California’s High Sierras by taking the Rubicon Trail. And this year, we celebrated his first adventures by joining Jeep® Jamboree on the treacherous 7.5-mile trek to reach Rubicon Springs basecamp with 125 other Jeep® 4x4 owners. See all the action unfold here in our latest Rubicon Trail documentary: Running Rubicon.

For 80 years, the Jeep® name has been indelibly associated with freedom, authenticity, adventure, and passion. These are vehicles for “dreamers and doers” — forging extraordinary, uncommon bonds between themselves and their owners because adventure is found in every Jeep® vehicle’s DNA.

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