Proud to build the all-new 3-row Grand Cherokee L in Detroit. This documentary film captures how the first new assembly plant in the city in 30 years came to life and the impact it’s making in the community. Watch to hear from those who made it happen.


For 80 years, the Jeep® name has been indelibly associated with freedom, authenticity, adventure, and passion. These are vehicles for “dreamers and doers” - forging extraordinary, uncommon bonds between themselves and their owners because adventure is found in every Jeep® vehicle’s DNA. The Jeep® badge stands for more than a brand. In truth, it’s a badge of honor.

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