Rules are necessary for any organization to function; however, circumstances are often complex. Leaders who rely on rules indiscriminately fail to account for important context in their decisions.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com/
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Simon’s books:
The Infinite Game: https://simonsinek.com/product/the-in...
Start With Why: https://simonsinek.com/product/start-...
Find Your Why: https://simonsinek.com/product/find-y...
Leaders Eat Last: https://simonsinek.com/product/leader...
Together is Better: https://simonsinek.com/product/togeth...

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#SimonSinek