Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing. Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.

In this episode we discuss:
• The father of behavioural economics
• What Columbo can tell us about strategy
• Why we should embrace accidents and post rationalisation
• Why the death of the creative process and insights is a problem for advertising
• The doorman fallacy
• Is performance marketing focusing on the wrong thing
• Start with the bottom of the funnel
• The importance of ‘commercial innovation’
• Premium economy and why it works
• Price v quality
• Rory’s view on cinema
• Why Britain gets trains wrong
• What parking at Heathrow tells us about customer behaviour
• Start with the consumer and work backwards
• Why the average is the enemy

Rory’s Other Stuff

MAD Fest
https://www.madfestlondon.com/

Alchemy: The Surprising Power of Ideas That Don't Make Sense
https://amzn.to/3NoET8c

Transport for Humans: Are We Nearly There Yet?
https://amzn.to/46fwg8K

Chris Rock and Evolutionary Psychology https://atlantablackstar.com/2012/06/...


Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.   / andijarvis     / jarvisandi  

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Andi Jarvis, Eximo Marketing.