Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights.

Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more...

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#psychology #advertising #behaviour

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00:00 Intro
00:26 Rory’s Thoughts on Liquid Death & Reverse Branding
05:04 Advancing the Ways We Watch Television
16:10 Churchill’s Ministry of Ungentlemanly Warfare
20:20 Why Isn’t VR More Popular?
27:29 A New, Supersonic Jet to Replace the Concorde
35:43 ChatGPT’s Impact on Advertising
50:26 Rory’s New Purchases
1:01:01 The Current State of the Vaping Conversation
1:07:58 How to Increase Your Chances of Getting Lucky in Life
1:14:15 People No Longer Use Nuance
1:24:40 Why We Need to Stop Mono-Thinking
1:35:35 Typos that Turned Out to Be Successful (or Welsh)

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Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/

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