Is branding no longer just about ad campaigns?

In the 42nd episode of the DesignRush Podcast, Leo Burnett CMO Emily Doskow discusses what’s a good brand foundation and what customers want to know about a company’s brand identity in 2024.

It’s about a full 360-degree marketing.

00:00 Intro
05:09 Best Marketing Strategies for 2024
10:01 Generative AI in Marketing
14:08 Optimizing Marketing Strategies
19:38 Common Branding Mistakes
25:46 Making B2B Partnerships
29:46 Advice to Marketers
35:15 About Perfectionism

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