✭ A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

WATCH THE UPDATED 2023 VERSION HERE    • Google Tag Manager Tutorial for Begin...  

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1 hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.


=== TIMESTAMPS ===

00:00 - Intro
00:46 - What is Google Tag Manager?
04:14 - Create an account and container
06:30 - Account overview
10:17 - How to install Google Tag Manager
14:28 - Tags, triggers, and variables
18:07 - Quick introduction to Google Analytics 4
24:40 - Tags. Tracking pageviews with Google Analytics 4
29:24 - Testing tags
33:05 - Publishing tags
35:25 - Implementing custom scripts
38:43 - Quick introduction Google Analytics 4 event tracking
43:19 - Triggers
49:33 - Event tracking (with GA4)
01:00:56 - What you should do next


⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners
https://www.analyticsmania.com/free-e...

✭ Course: Google Tag Manager Masterclass for Beginners
https://www.analyticsmania.com/course...


=== LINKS ===

Subscribe to our Youtube channel    / @analyticsmania  

✭ How to install Google Tag Manager
https://www.analyticsmania.com/post/h...

✭ Google Tag Manager Preview Mode not Working? Here’s how to fix it
https://www.analyticsmania.com/post/g...

✭ Video: Google Analytics 4 tutorial for beginners
   • Google Analytics 4 Tutorial for Begin...  

✭ Chrome Extension: Tag Assistant Companion
https://chrome.google.com/webstore/de...

✭ Documentation: Automatically tracked events in Google Analytics 4
https://support.google.com/analytics/...

✭ Documentation: Google Analytics 4 recommended events
https://support.google.com/analytics/...

✭ Documentation: Enhanced Measurement Events
https://support.google.com/analytics/...

📕 Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/gett...

✭ Wordpress plugin: GTM4WP
https://wordpress.org/plugins/duracel...


=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook   / analyticsmania  
✭ Twitter   / fedorovicius  
✭ Linkedin   / fedorovicius  

Subscribe to our Youtube channel    / @analyticsmania  

#googleanalytics4 #googletagmanager