Server-side tagging might be a confusing concept for those who are used just to regular web tracking. But it’s worth giving a shot.

Learn what server-side tagging in Google Tag Manager is and why you might need it.
In this video, I will explain:
* what server-side tagging is
* the benefits of Google Tag Manager server-side tagging
* the drawbacks of server-side tagging
* how to configure your first server-side tagging setup (including Google Analytics 4)
* how to connect custom domain
* how to upgrade your server (so that it would work on your live website)
* additional things to know


=== TIMESTAMPS ===
00:00 - Intro
00:29 - What is server-side tagging in Google Tag Manager?
02:31 - Benefits of server-side tagging
05:18 - Disadvantages of server-side tagging
08:31 - How to configure server-side tagging in Google Tag Manager
31:48 - How to connect custom domain
40:00 - Upgrade your server
46:36 - Frequently asked questions
48:25 - Final words


=== LINKS ===

Subscribe to our Youtube channel    / @analyticsmania  

⭐⭐ Intermediate/advanced GTM course (includes server-side tagging)⭐⭐
https://www.analyticsmania.com/course...

✭ How to install Google Tag Manager on your website https://www.analyticsmania.com/post/h...

✭ App engine setup (bash code) https://developers.google.com/tag-pla...

✭ Server-side: Configure a sandboxed JavaScript policy
https://developers.google.com/tag-pla...


=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

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✭ Twitter   / fedorovicius  
✭ Linkedin   / fedorovicius  

Subscribe to our Youtube channel    / @analyticsmania  

#googletagmanager