Ryan Singer, Head of Strategy of Basecamp explains why a product’s position is the most important thing a company should focus on. Knowing where it stands is the best tool for making choices about new features. Knowing that position allows saying no with confidence. Without a clear point of view on what makes a product different, it’s easy to wander. New feature requests come in every day, and if you can’t say “no”, who knows where on the map you’ll land.

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