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There is no clickbait here. The backbone of our company success has been Google, and by extension, YouTube. In this video, I am going to talk about what we did to kickstart our ranking in Google search, how much money we have spent doing it, and how much money we spend today. Finally, we'll help you figure out if or when your company should attempt to do content marketing.

#slidebean #startups #contentmarketing

00:00 - Introduction
1:25 - Early stages
1:58 - Scale
3:33 - The pivot
5:08 - Nothing good ever lasts
6:44 - The content boost
8:42 - YouTube
9:52 - Why shouldn’t you do content marketing

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How to grow a small business:    • How to Grow a Small Business: growth ...  
Caya’s consulting hours: https://slidebean.com/caya
Follow Caya:   / cayahere   and   / caya_here  

Our website gets around 250,000 organic visits per month. I'm excluding all paid and all social media traffic from that number; those are visits to our website that came from somebody looking for an answer in Google and stumbling upon our content.

Also, our YouTube channel is getting close to 500,000 monthly organic views. Since we started these efforts, the traffic driven to our products has generated over $2.5MM in sales! Insane.

So the potential when focusing on Google or Youtube content marketing is enormous. We are still a small brand, considering, but we get millions and millions of brand impressions every year, you could say 'for free,' thanks to our presence in Google.

But this did not come easy, or cheap. It took us years to develop it.

Read the article here: https://slidebean.com/blog/startups-g...