From our latest North America CMO Digital Summit, Denise Bennet, VP, Brand Strategy & Idea Lab for iHeart Radio discussed brand loyalty, consumer behavior and intentionality when it comes to segmentation.

She highlighted that marketers need to go beyond the 'what' to discover the 'why' when it comes to consumers and their consumption habits.

Some behaviour has been passed down for generations when it comes to brand loyalty. Delve deeper into the history, psychology and culture that comprises consumer behaviour in order to determine how to approach that consumer and encourage them to convert.

Want to be part of the discussion at one of our summits? Head to our summit page here: bit.ly/3Gf4puS

Our upcoming summits will be covering topics such as driving transformation for the customer experience, technology innovation, driving digital disruption and technology for agility and resilience.