Foot Locker, Inc.: Always Evolving
Jed Berger - Global Chief Marketing Officer - Foot Locker, Inc.

We’ve undoubtedly seen an acceleration in the use of digital channels and touchpoints over the past year or so, placing a renewed emphasis on the need to offer more personalised, relevant, contextualised engagements via those channels. We’re also increasingly seeing a return to physical locations and experiences, as restrictions ease and comfort levels and behaviours start to bounce back. Developing seamless customer journeys across those different modalities has become more critical than ever – which places a new onus on marketing teams to evolve in order to find the right blend of tools, tactics and techniques moving forwards.

Join Jed Berger, Global CMO at Foot Locker, Inc. Portfolio to explore - what does our new normal mean for how we think about marketing and the customer journey? And what do we need to think about in order to develop marketing strategies that are fit for 2022 and beyond?

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