An exciting new purchase may not be exciting for long, and the people around us are also seeking out positional goods. A fancy car feels less fancy when your friend gets a nicer one, and people are in a subconscious arms race to have the nicest stuff.

This hedonic treadmill of conspicuous consumption is difficult to escape. An important question is whether people with luxury vehicles actually enjoy their vehicles more.

Referenced in this video:
The influence of positionality in car-purchasing behaviour on the downsizing of new cars: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.utwente.nl/en/et/ce/resea...
Why don't we learn from poor choices? The consistency of expectation, choice, and memory clouds the lessons of experience: https://efaidnbmnnnibpcajpcglclefindmkaj/https://dornsife.usc.edu/assets/sites...
Temporal Adjustments in the Evaluation of Events: The ‘‘Rosy View’’https://sci-hub.se/https://doi.org/10...
Luxury car owners are not happier than frugal car owners https://link.springer.com/article/10....
Balance https://andrewhallam.com/balance/
The Next Millionaire Next Door https://rowman.com/ISBN/9781493052752...



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