Learn how to create a new audience in Mailchimp for smarter growth! In this tutorial, we'll show you how to maintain one audience using tags, groups, and segments, but also how to create multiple audiences in some cases. Follow along to discover how to set up your new audience and manage your contacts efficiently!

Resources:
• Requirements and Best Practices for Audiences: https://bit.ly/BestPracticesContacts
• Organize Contacts to Optimize Your Marketing: https://bit.ly/UseContactsToOptimizeM...
• How to Build Your Email List: https://bit.ly/BuildYourEmailListNow
• How To Get More Brand Traffic on Your Website: https://bit.ly/DriveMoreWebTraffic

Are you a freelancer or agency? You can earn Mailchimp certifications here: https://bit.ly/MailchimpAcademy

Looking to get more out of Mailchimp? Register for our upcoming Mailchimp webinars: https://bit.ly/MailchimpWebinars

Key Moments:
0:00 - Introduction
0:21 - Maintaining One Audience with Tags, Groups, and Segments
0:52 - Creating Multiple Audiences
1:37 - Naming Your Audience and Adding Information
2:06 - Enabling Double Opt-In and GDPR Fields
2:53 - Selecting Notifications and Saving
2:58 - Conclusion

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