EPISODE OVERVIEW
Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, editor in chief at Ad Age, and Andrew Sneyd, Executive Vice President, Marketing at FanDuel, about Super Bowl ad trends, ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl, and more.

PODCAST OVERVIEW
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.

#superbowl #advertising #ads #marketing
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