Rory Sutherland, Vice-Chairman of Ogilvy Group UK, giving a presentation entitled 'The third eye... (or what happens when n=millions). How digital media and behavioural data might finally provide us with a robust way of understanding human behaviour'.

The presentation took place at Brighton Business School, University of Brighton on 6 March 2014. It was organised by JEB (Junior Enterprise Brighton), a not-for-profit business consultancy service managed by students.

Rory Sutherland is vice-chairman of Ogilvy Group UK. He is a frequent TED speaker and also writes a regular column at The Spectator. An early fan of the internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

Brighton Business School:
http://www.brighton.ac.uk/bbs/

JEB (Junior Enterprise Brighton):
http://www.jebrighton.co.uk/