The tremendous growth of streaming TV has had a significant impact on long-held programmatic norms and the infrastructure that supports this ecosystem. Programmatic now needs to address the new challenges that come with TV-viewing trends, particularly within high viewership spikes during prime time and live sports events. Tune in to see how streaming TV viewing habits are redefining what we know about peak periods of consumer attention and ad activity.

Learn more: https://bit.ly/3YjyLmX