Published On Aug 29, 2023
The most common ways in which streaming TV is transacted programmatically today are through the open marketplace or through private, deals-based transactions. In this video, Lindsey Kurland, VP of buyer demand at Index Exchange, explains how streaming TV is transacted via deals. She also breaks down the different types of programmatic deals available, including programmatic guaranteed, preferred deals, private auctions, and inventory packages.
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