When Client Says, "Your Price Is Too High!” And You Say...
Patrick Dang Patrick Dang
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 Published On Oct 29, 2019

Learn how to handle the sales objection when clients say, "Your price is too high!”
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How many times have you found yourself in a sales meeting and everything’s
going well until you give pricing and the prospect angrily says “YOUR PRICE IS TOO HIGH!”

Now there can be many reasons for why this happens, so in this video, I’m
going to show you exactly how you can handle this objection.

Step #1: Is your price actually too high?
Evaluate whether or not your offer is fair.

Step #2: Understand why the customer feels the price is too high.
Don’t resist or fight back. Remain calm and let the prospect tell you what price they want.

Step #3: Make prospect feel confident in their decision to move forward.
If you can put a price on how much that is worth, then you can put it up against the cost of your product or service and it’s obvious why your thing provides more value than the cost of the thing.

The primary strategy here is to convince your clients that what you’re offering to the customer is “worth it”.

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About Patrick Dang

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students around the globe.

Since then, Patrick has trained over 50,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation using cold email and LinkedIn, cold calling, and sales skills.

Ultimately, Patrick's vision is to inspire others to make a living from their passions and provide the knowledge and tools to make it a reality.


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