On this episode of the Traction podcast, Neil Patel, Co-Founder of NP Digital, shares lessons from successes and failures in building and scaling startups and brands to eventually bootstrapping NP Digital $100 million in revenue.

Neil is a New York Times bestselling author, has 4 million monthly blog visitors, more than 50 million downloads on his Marketing School podcast, and a YouTube channel boasting 31 million views.

Specifically, Neil discusses:

- How failures and mistakes helped him find success in entrepreneurship.
- How he built a massive personal brand to drive growth to many of his ventures.
- Key steps he used to bootstrap NP Digital to $100 million in revenue.
- The duties of a CEO and the distinction between Founder and CEO.
- Top trends that will shape the future of marketing.
- How to look for industries with large markets and lower competition.

Resources mentioned:

NP Digital Website: https://npdigital.com/
SEO Tool by Neil: Ubersuggest: https://neilpatel.com/ubersuggest/
Lloyed Lobo’s Book: From Grassroots to Greatness: https://www.lloyedlobo.com/


This episode is brought to you by:

Leverage Community-Led Growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

#product #marketing #innovation #startup #generativeai #AI