Published On Apr 15, 2024
European broadcasters are beginning to embrace programmatic as a larger part of their sales operation, particularly for CTV inventory, but few could be said to have gone "all-in" on programmatic. This panel explores whether broadcasters should be leaning more heavily into programmatic, and what the advantages and challenges with programmatic TV are for both the buy-side and sell-side. Filmed at New Video Frontiers 2024 in London.
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