A lot of the times I was asked “why does Amazon need marketing”. Short answer is that we need marketing to solve customer problems as we are a customer centric company. I interviewed Jessica Kaminski, a Sr Marketing Manager at Amazon retail, to learn more about her career journey and why Amazon needs marketing. Hope this helps!
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1. Tell me about yourself 00:46
2. Process of getting into Amazon 1:59
3. Why comeback to marketing from operations? 3:10
4. Balancing getting an MBA and working at Amazon at the same time 4:18
5. What do you do as a Sr. Marketing Manager at Amazon? 6:03
6. Fit for a specific role vs fit for Amazon 8:27
7. Did you have any learning curves? 9:15
8. What is your most/least favorite part of your role? 9:47
9. Work life balance? 11:11
10. What brand do you think is genius? 13:30
11. One experience early in your career that helped you build an unexpected skill that you use today 14:06
12. Advice for joining Amazon or starting a career in marketing 16:19
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My name is Yong and I am here to help you with your Career success. In this channel, I usually talk about Career Development (FAANG, interview tips, jobsearch hacks, networking tips and more), interview people working at awesome companies and about getting an MBA (and more). I now work at Amazon as a Sr. Product Marketing Manager in the retail business. I am originally from Seoul, South Korea and moved to the US to get my MBA at UNC Kenan-Flagler Business School. When I got that job offer from Amazon, I promised myself that I would help people for their career success and here I am.

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