Download your free content gap analysis spreadsheet here ► https://docs.google.com/spreadsheets/...

Content gap analysis can uncover massive SEO gains including improved ranking positions and more organic traffic.

In this video, we take you through the general process of content gap analysis, the best tools to perform content gap analysis and how to do it for free.

📚 RESOURCES
Content Creation for SEO: Publish Content That Actually Ranks in Google ►    • Content Creation for SEO: Publish Con...  

👆CONTENT GAP ANALYSIS

// What is content gap analysis In SEO?

The idea of gap analysis is to compare the gap between where a company currently is and where it wants to be.

So Content Gap Analysis is used to identify gaps within your existing content to help you hit your traffic and search positioning targets.

This could be either gaps in content topics that you’re yet to cover or ‘quality’ gaps in either your competitor’s or your own content that you could plug.

// Content Content Gap Analysis

The first type of gap analysis should be performed when you’re looking to create new content. The idea is to identify gaps in your existing content so that you can plug these gaps with quality, well-researched content.

In this video I show you how to use a variety of free tools as well as Ahrefs to conduct competitor-based content gap analysis and market-based analysis.

// Content Quality Gap Analysis

You can also use content gap analysis to improve existing content by identifying gaps in the actual content itself.

For example, if you have an existing article about a topic with a high search volume that isn’t performing as well as it could, you can use this analysis to identify gaps in the article that need to be improved.

The next step is to create quality content that is fully search engine optimized, find out how to do this here:    • Content Creation for SEO: Publish Con...  

⏰ TIMESTAMPS
00:00 Intro
00:38 What is content gap analysis in SEO
01:28 Content topic gap analysis
02:59 How to do content topic gap analysis
05:21 How to use Ahrefs for content gap analysis
06:23 Content quality gap analysis

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