Here’s how to use press releases to increase online mentions, create more backlinks and greatly boost brand awareness.

In this guide to press release distribution, we show you how to use a variety of free and paid tools to do a basic backlink analysis on your competitors’ websites.

📚 RESOURCES

Press Release Writing [On-Demand Service] ► https://fatjoe.com/press-release-writ...

Press Release Distribution [On-Demand Service] ► https://fatjoe.com/press-release-dist...

The Truth Behind Nofollow Backlinks ►    • NoFollow Backlinks: The Truth & Why Y...  

Other backlink strategies you should be using to boost SEO ►    • Link Building & Backlinks  

👆PRESS RELEASE DISTRIBUTION

// What is press release distribution?
A press release is written text about specific news or an event that’s happening within your business, or has recently happened. So press release distribution is the process of sharing your press release with journalists and media outlets so they can write their own piece and publish it online.

// Can press release distribution help my SEO?
With press release distribution, you should be aiming to provide content that will get journalists and news publications to talk about your business and the information you have provided. Sometimes the release may be picked up by a media outlet that allows follow links, but it’s rare.
The links you really want are those that are created by the journalists who have transcribed your story. They’ll likely be high quality, natural, relevant and authoritative. As quality backlinks are a very important ranking factor, every website wants these included within their backlink profile.

// How does press release distribution work?
You need to write an engaging, newsworthy press release first. Without this, the distribution will be unsuccessful. If you choose to distribute your press release yourself, you may find that the conversion rate is super low.
However, you could use a service like ours, everything will be done for you. Press release writers will craft an engaging press release to get your news across in a professional manner.

// How to incorporate press release distribution into your strategy
Firstly you need to consider what your press release will be about. The topic needs to be engaging enough to be picked up by journalists and stand out from the crowd. You also need to consider when to distribute your press release. The best times are those when your recipients are most active. In the video we reveal the most effective times to send out a press release, according to the experts.

// Press releases have been abused over time. Rather than writing press releases in an effort to get a story written by a journalist, marketers have flooded press release platforms with low-quality and spammy content purely for the single backlink that comes from posting it to the platform.
However, it can be a really beneficial tool for your SEO strategy.

⏰ TIMESTAMPS
00:00 Intro
00:39 What is press release distribution?
01:12 Can press release distribution help my SEO?
03:10 How does press release distribution work?
04:48 How to incorporate press release distribution into your strategy

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