Should you be running Advantage+ Shopping Campaigns for your business' Facebook Marketing? In this video, Jenna Long, Associate Director of Paid Media will walk you through the businesses that should (and shouldn't) run Facebook Advantage+ Shopping Campaigns.

(00:17) Companies that are ideal for Advantage+ Shopping Campaigns...
- Can target audiences at the national level
- Target 'The United States'
- Use the 'Purchase Event'
- Blend your prospecting and remarketing funnels
- Have a lot of Historical Data

(01:33) Companies that are NOT good candidates for Advantage+ Shopping Campaigns...
- Don't use ecommerce 'Purchase Event' (usually Lead Generation companies)
- Are brand new business without Historical Data
- Are brick and mortar stores
- Have very specific demographics
- If you can't blend your prospecting and remarketing funnels together seamlessly

Do you think your business is a good fit for Facebook Advantage+ Shopping Campaigns? Or maybe you're still not sure... reach out to us at [email protected] and we'll help you get started.

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