Being on a streak in your favourite app definitely feels like an achievement. Gamifying tasks that need commitment sure does sound fun and motivating. But there's a dark side to it: Amazon and Uber use just this technique to keep exhausted employees going, and so does China to make citizens behave well.

When it comes to the power of games, Adrian Hon, a video game designer, neuroscientist and author knows best. At Brain Bar 2023, he showed us all how institutions control lives with the power of games, what they get fundamentally wrong about gamification and motivation, and how points and quests can be used to make us cooperate to create a better world.

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