Anna and William Brightman entered the Den with an ask of £50,000 in return for just 2% of their business but also expressed their desire for mentorship. After facing up to a series of questions fired from the fiery Dragons, Peter Jones raised the issue of the packaging - specifically commenting on its quality and shape...

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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