Jack Nyber is pitching a sugar alternative called erythritol. It's healthy, natural and now approved by The Dragons! He's seeking a £75,000 investment in exchange for 5% of his company, Pure Sweet Naturals.

Season 18, Episode 9

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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