Whether you are focused on product development, sales, marketing, advertising, or almost anything that involves promoting a product or service, this interview with Russell Brunson is a must-listen. The serial entrepreneur, New York Times bestselling author, and founder of ClickFunnels breaks down the sales funnel process in a way that anyone can put it to work for them in their business. He explains the importance of using hooks, stories, and offers to create the most impactful funnels, emphasizing the need for simplicity and clarity within each of those steps.