📌 About Session:

Gathering user feedback is crucial to product development, but it can earn a reputation for being expensive, time-consuming, and even trivial.
COO, Geri Huibregtse and Product Designer, Lucy Hinton will share their practical strategies and highlights (including lowlights) as they have operationalized their methods to collecting user feedback so it doesn’t get lost in unread reports.

💡 Learn:
• Cross-functional teams promote a holistic understanding of your products and users
Research protocols are like recipes; all you need is who, what, and how
• Convert feedback into action items and filter it through business goals for alignment and prioritization
• Build user research methods into your product development framework so that it becomes a part of the team’s DNA

🧠 Meet Your Experts:

Geri Huibregtse has a rich background in consulting and leading custom digital experiences and product design and development. Her expertise includes building and leading successful teams, processes, and client relationships within high-growth tech spaces and large Fortune 500 companies. She is currently the COO at Foundry, serving as the first woman on the executive team.
As a lifelong designer, Lucy Hinton has made everything from mobile apps to dinosaur puppets. Her work is driven by her insatiable curiosity and dedication to building useful and resilient products and services. She is currently a Product Designer at Foundry and serves as the Treasurer for UXPA MN.

📚 Meet your Moderator:
Shrinedhi Rajan is a data-driven product manager who is passionate about combining social responsibility with value to the business. Currently, she is a Product Manager with Amazon Music, responsible for subscription engagement and retention globally. Outside of work, she is a Chapter lead at Products by Women, a non-profit community-led network for women in tech and business. She firmly believes in the power of communities and offers mentorship & advice for aspiring/early-career PMs. Her life’s motto is “All of us have wings, all we need to do is fly”

⏰ About Product Blenders:
In the Product Blender series, we explore tested frameworks and actionable insights in a skill-focused session, backed by industry examples and case studies. Connect and learn from product leaders, gain tools, and grow your network of other ambitious women in product management.

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