Introduction to online marketing in tourism
Good Tourism Institute Good Tourism Institute
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 Published On May 7, 2021

Mastering online marketing is a must in tourism. As a tour operator it helps you connect with travellers, which can result in more (repeating) customers.

0:00​​ | Intro
0:46​​ | Benefits of online marketing
1:07​​ | Types of online marketing activities
3:23​​ | Combining online marketing activities

Online marketing is essential because the internet is the place where travellers plan every step of their trip. From picking a destination, to arranging transportation, choosing accommodations and selecting travel experiences.

If you play your cards right, you can be the go-to tour operator for every step in this process. Which is why, online marketing is a smart investment of your time and budget.

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