When Donna Oti’s business partner, Jared Critchefield, passed away, she was bereft. The two had been friends since college and together they launched the consulting business 3C Communications and Culture.

As the visionary strategist for the company, Oti was facing a professional challenge: Jared had managed day-to-day operations. “I knew I needed help to really understand the business,” she says. Oti turned to Verizon Small Business Digital Ready.

Using the free resources available online, Oti found guidance and inspiration. She took online courses in marketing that gave her strategies for improving her social media strategy and reworking her website, which resulted in a significant increase in visits. She learned to seek outside guidance on the company’s finances, networked with local connections, and put workflow processes into place.

Watch the video to find out how Oti used coaching from Verizon Small Business Digital Ready to help get new contracts and honor her friend’s legacy.

Verizon Small Business Digital Ready is a free online curriculum designed to help small businesses succeed in today’s digital world—moving the world forward for all. To sign up, visit verizon.com/smallbusinessdigitalready