Form submissions are the best way to gather information from your website users and visitors. All information we can get will surely help us with segmentation, retargeting, and analyzing customer groups and preferences. In today’s video, I will teach you one technique to extract data from a form field and forward it to Google Analytics, Google Tag Manager, and Facebook Pixel.

OUTLINE:
0:00 - Introduction
1:35 - Capture Form Field Data With a Form Trigger
3:20 - Inspect the Form Trigger Variables & dataLayer
4:20 - Find Form Field Value We Need Using JavaScript Object in Developer Tools
7:10 - Create New DataLayer Variable to Pull Out The Form Field Value From dataLayer
9:00 - Add dataLayer Variable to Tag and Push Data to Google Analytics
10:45 - How Can We Use This Data in Google Analytics?
14:35 - Summary

#DataExtraction
#FormSubmissions
#TrackingTools




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