The butcher, the baker, the grocer and the ironmonger are joined by a dressmaker, and together they must provide a modern town with the exceptional service and luxuriant shop displays worthy of the Edwardians.

The baker's family find themselves running an Edwardian tea shop, while the butchers must sell game in all its gory glory to modern customers. The grocer has trained staff, but the challenge of creating an early 20th century wedding breakfast piles on the pressure.

All the shopkeepers struggle with maintaining standards, and it becomes clear that underneath its glossy veneer the Edwardian high street was a tough place for women and children. The arrival of call-up papers reminds the traders and the town of the terrible impact that World War One had on Britain's communities.

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