As government regulations reduce working hours and cheap sugar means lots of sweets, life gets a bit sweeter for our shopkeepers. Nostalgia boosts sales for the grocers, who have masses of 1930s recognisable brands, the dressmaker has to sell thirties glamour to the town, and the butcher has good old British beef.

The Edwardian bazaar is now a toy shop, reflecting the shopkeepers' target customers - children. But it is far from plain sailing; the Bakers find themselves running a cake shop, but cakes aren't their forte. Rivalry builds between the grocers and the butchers, undermining the community spirit of the high street.

The shopkeepers spend a week selling the 1930s to the town, but they have to pull out all the stops for Empire day - can they persuade a whole new generation of the joys of the traditional high street?

It's like Netflix for history... Sign up to History Hit, the world's best history documentary service and get 50% off using the code 'AbsoluteHistory' https://bit.ly/3vn5cSH

This channel is part of the History Hit Network. Any queries please contact: [email protected]